Nonprofit · Healthcare · Public Art hearts in sf × sf general hospital foundation

Hearts in SF is a world-renowned public art project that raises critical support for Zuckerberg San Francisco General Hospital and Trauma Center, San Francisco's only public hospital. Each year, local artists create one-of-a-kind heart sculptures that are displayed across the city and then auctioned at the annual gala. Over more than 20 years, the program has raised more than $40 million for accessible, equitable health care.

2021: when the gala had to go virtual.

When Covid made a traditional gala impossible, the SF General Hospital Foundation still needed to hold their event and raise funds for the hospital. We produced and broadcast their first-ever live-streamed gala, hosting it from Oracle Park, the San Francisco Giants ballpark. We pre-filmed all the content in advance, built a live switching setup for the broadcast, and produced the entire event end to end. It was the first time Hearts in SF had ever aired live in that format, and it worked.

an ongoing partnership: telling the stories that matter.

Since 2021, we have been Hearts in SF's primary production partner, returning every year to produce the documentary films, event highlights, and campaign content that bring the hospital's work to life for donors and the public. The heart of the program is patient and physician storytelling: real people whose lives have been changed by ZSFG, told with the care and craft those stories deserve.

We handle the full production chain each year, from early planning and pre-production through shoot days at the hospital and on location, through post and delivery. The gala highlight reels, the documentary segments, and the fundraising campaign films all come through our team.

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