Gaming & Apps last war × antony starr

First Fun, the Hong Kong studio behind Last War: Survival, brought us in to land a recognizable face for the US market. We sourced and negotiated the deal with Antony Starr's team directly, then wrote, produced, and shot twenty commercials with him in Los Angeles.

The brief was straightforward to say and hard to do: make Last War the most downloaded mobile game in the US, using a mix of strategic targeting, viral creative, and a partnership strong enough to actually move the needle. Last War itself is a mobile strategy game, alliances, base-building, PvE and PvP combat in a world overrun by zombies and fractured by conflict, and the creative had to sell that world fast.

Antony's team was clear afterward that the shoot day itself was a big part of why it worked: tight planning, an efficient set, and every deliverable completed on schedule. That kind of day builds the partnership as much as the ads do.

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