Casino M8trix of San Jose wanted to create a Television and digital campaign aimed at a new and young demographic in order to
increase casino visits. Our bold strategy was to create a series of various length spots that don’t feel like conventional “casino
commercials” at all, but rather entertainment that’s fun to watch, featuring characters that you can relate to.
Evolve created a series based on witty characters like those found in Seinfeld and Friends – providing a comedic backstory, inviting
viewer engagement. For example, our “Guys’ Night” features party archetypes of “The Leader”, “The Nerdy One” and “The Comic
Relief.” The guys are playing poker at home, when the idea of a fun night at Casino M8trix sparks their motivation to get up and go
With “Girls’ Night,” a similar story unfolds when a group of women decide to move a birthday party to the fun and exciting
entertainment at Casino M8trix– ladies only.