Casino M8trix of San Jose wanted to create a TV and online campaign aimed at millennials to increase visits. Our bold strategy was to create a series of various length spots that don’t feel like conventional “casino commercials” at all, but rather entertainment that’s fun to watch,featuring characters that you can relate to.
Evolve created a spot series based on witty characters like found in Seinfeld and Friends – providing a comedic backstory for inviting viewer engagement. For example, our “Guys’ Night” features party archetypes of “The Leader”, “The Nerdy One” and “The Comic Relief.” The guys are playing poker when the idea of a fun night at Casino M8trix sparks their motivation to get up and go there.
With “Girls’ Night,” a similar story unfolds aimed at the female audience, promoting the story of a birthday party switching to the fun and exciting entertainment at Casino M8trix– just for the ladies.