Online Trading Academy Infomercial & DRTV Spot Campaign
In Q4, 2018, Evolve Media completed production for a half-hour Infomercial and Short Form spots for Online Trading Academy (OTA) and launched them to a national TV and online audience. OTA is a leader in investing and stock trading education.
Because their subject is deep and complex, OTA wanted to use a half-hour persuasion environment to deliver all the many benefits of their online trading program with an objective of gaining sign-ups for its free class.
Evolve created the strategy, concept, script, and assigned a renowned DRTV director, and produced the show with scenes shot on several locations.
This branded Long-Form show reflects high production values, with special attention to filming real and authentic testimonials who best tell the “emotionalized” OTA brand story – interacting with expert instructors. The result is a comprehensive and powerful OTA story designed for accountable performance metrics.