Venafi’s Live Streaming Event Powered by Social Media
Venafi is the category leader in the emerging field of Machine Identity Protection providing new network security solutions to global enterprises. Their CEO wanted to launch a “lightening strike” live event to stake out Venafi’s unique position as leader in the new category and announce their new $100-million Developer Fund.
Evolve produced a successful one-hour live streaming event for Venafi: Machine Identity Protection Live. Evolve produced the event showcasing Venafi’s executives, customers and partners – and embellished the show with 7 videos shot in London, Seattle, LA and San Francisco – enhancing the educational storytelling and making the event interesting and entertaining.
We built the audience through a video-powered social media campaign. The target audience was Chief Security Officers and network security executives. The campaign generated 12-million+ impressions and produced 2,500+ registered sign ups for the event, and proved that social media can reach and dramatically influence a B2B audience.
