Home · Services · Celebrity & Talent Campaigns
Celebrity and talent-led campaigns produced end to end: sourcing and negotiation, contracts, full production, and the post and distribution strategy that turns a name into downloads.
how we work
Talent campaigns live or die on what happens before the camera rolls. We own the sourcing and the negotiation, not just the production that comes after.
We identify the right name for the brief, then handle outreach and negotiation directly with agents and managers, so the deal fits the budget before anyone books a flight.
Talent agreements, usage terms, and union compliance where it applies, handled as part of the deal itself, not an afterthought once talent is already booked.
Locations, art, costume, and a crew that knows how to make the most of limited time with talent. Every setup planned to get maximum usable footage from the day.
Edit, finish, and a distribution strategy built for where the campaign actually needs to land, domestic broadcast, digital, or international audiences.
case studies
Three campaigns built around a name, from the deal itself through the finished broadcast.
We sourced and negotiated the deal with Antony Starr's team, then wrote, produced, and shot twenty commercials in Los Angeles for Last War: Survival. The campaign went on to make Last War the #1 downloaded and highest-grossing game in the US.
We managed the full celebrity collaboration with Daniel Wu end to end: talent sourcing, contract and compliance work, production, and post, distributed as a global campaign to Chinese-speaking audiences worldwide.
We produced and broadcast Words With Friends Live, Zynga's daily trivia game show, staffing a writers room that included Glenn Clements and Tom Johnson to keep a full year of nightly episodes on air. For the season finale, we brought Zynga a shortlist of hosts; they booked Garth Brooks, and we filmed and broadcast the show he closed the season out with.
Four comedic spots starring Alyson Hannigan for Jockey's Skimmies "Solutionary" campaign, shot in downtown LA in a single day.
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See the full case study library on the homepage, including national broadcast work and nonprofit films.
View all case studies →Tell us who you have in mind, or let us help you find them. We'll come back with a real plan and real numbers.
Start a project →good to know
Both, start to finish. We source and approach talent, negotiate with agents and managers, handle contracts and compliance, then write, produce, shoot, and post the campaign. One team owns the whole thing, not just the shoot day.
Yes. Talent agreements, union compliance, and usage terms are handled as part of the negotiation, not bolted on afterward, whether the campaign is running domestically or distributed internationally.
It depends on the talent's availability and the media plan, but a single production day has delivered as many as twenty finished spots. We build the shot list around getting the most usable creative out of the time we have with talent.
Yes. We've produced and distributed talent campaigns for Chinese-speaking audiences worldwide, managing the full process from talent negotiation through localized post and distribution.
Celebrity-led mobile game and app campaigns, brand ambassador work, and comedic talent-led spots for consumer brands. If a name attached to your campaign can move the needle, we've likely built something like it before.
start a project
Tell us who you have in mind, or the audience you're trying to reach, and we'll help find the right name. We'll come back with a point of view and a plan.
Thanks for the details. Someone from Evolve will reach out within one business day.
