cbiz × concept to broadcast
A national broadcast campaign, concepted, scripted, and produced end to end, with multiple versions built for rotation across markets and time slots.
Home · Services · Commercial Video Production
National broadcast spots and brand commercials, produced start to finish under one roof: concept, script, on-set production, and the multi-market versioning that gets a single shoot working across every screen it needs to.
how we work
A national spot rarely runs as a single 30 and done. We plan for the cutdowns, the regional versions, and the digital cuts before the camera ever rolls.
We write to the brief and the broadcast slot, building in the beats that survive a :15 cutdown as cleanly as they play in a :60.
Studio, green screen, or location, run by a crew that's done this at national scale. Full lighting, camera, and sound, not a skeleton setup.
Multiple cuts of the same spot for different markets, lengths, and platforms, delivered as a set rather than billed as separate projects.
Broadcast-spec masters, digital cutdowns, and the file formats your media buyer or network actually needs, ready to traffic.
case studies
Two campaigns built for national rotation, and the versioning work that came with them.
A national broadcast campaign, concepted, scripted, and produced end to end, with multiple versions built for rotation across markets and time slots.
A multi-spot campaign pairing an alien encounter spot with a piece featuring astronaut Jim Lovell, filmed inside Chicago's Adler Planetarium. Production navigated the permits and clearances required to shoot around irreplaceable space artifacts, and the campaign racked up millions of views.
Four comedic broadcast spots starring Alyson Hannigan for Jockey's Skimmies "Solutionary" campaign, shot in downtown LA in a single day.
Read the case study →
See the full case study library on the homepage, including talent-led campaigns and nonprofit films.
View all case studies →
Tell us what needs to go on, and by when. We'll come back with a point of view and a plan.
Start a project →good to know
It depends on scope, talent, and how many versions you need, but most national broadcast campaigns run from the low tens of thousands into six figures once multi-market versioning is included. We'll give you a real number after a short discovery call, not a placeholder range.
Yes, it's built into how we plan a shoot from day one. A single production day typically yields a hero cut plus the :15/:30 cutdowns, regional versions, and digital-native edits your media plan calls for.
Yes. We run full studio and green-screen productions with our own crew, lighting, and camera, the same setup we've used for national broadcast clients like CBIZ.
Most commercial productions run four to eight weeks from kickoff to delivered masters, depending on script rounds, casting or talent scheduling, and how many versions are in scope.
Yes. We deliver whatever your network or media buyer needs, broadcast masters, closed captions, and the trafficking-ready file formats, alongside the digital cutdowns.
start a project
Tell us what you're building, where it needs to run, and by when. We'll come back with a point of view and a plan.
Thanks for the details. Someone from Evolve will reach out within one business day.