The Brief:
Position Last War: Survival as the most downloaded mobile game in the US by leveraging strategic marketing, viral campaigns, and engaging partnerships to drive installs and brand recognition. We were tasked by First Fun in Hong Kong to engage a popular super hero character to promote Last War and increase it’s visibility in the US.
Strategic Marketing – Focus on targeting high-value users.
Viral Campaigns – Engage audiences through interactive content.
Partnerships – Collaborate with influencers and brands.
Increased Visibility – Improve user acquisition and brand recognition.
About The Game
Last War: Survival is a high-stakes mobile strategy game set in a world overrun by zombies and fractured by global conflict. Players must rebuild civilization by forming powerful alliances, recruiting elite survivors, and battling both the undead and rival factions. With real-time tactical warfare, deep base-building mechanics, and dynamic world events, Last War blends PvE and PvP action in a constantly evolving battlefield. Whether you’re negotiating diplomacy or launching full-scale assaults, survival depends on smart strategy – and a little firepower.
KPI’s
🔻Creative assets through production & post-production 🔻Hollywood talent procurement 🔻Virality 🔻App downloads 🔻ROI 🔻US Google Play / iOS chart position
THE PERFORMANCE
The Last War x Antony Starr campaign was an extraordinary success, driving over 12.5 million downloads and propelling the game to become the #1 most downloaded game in the US. It also claimed the title of the highest-grossing game in the US, generating over $100 million per month.
This ground-breaking collaboration not only set records but also solidified Last War as a dominant force in the mobile gaming industry.
Antony Starr’s team was thrilled with the shoot day, praising the seamless organization and collaborative atmosphere. Thanks to meticulous planning and efficient execution, we completed all the creative deliverables on schedule, exceeding expectations. The smooth production process ensured we captured top-quality content while maintaining a positive and energized environment—a testament to the strong partnership between Last War and Antony’s team.
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