The Brief:
FunFly tasked us with creating a large-scale influencer campaign to boost Last War: Survival’s presence in the German-speaking market. The goal was to localise and amplify the game’s appeal through a familiar and beloved personality – Knossi – while delivering high-volume, high-quality creative to power paid media across Europe.
About The Game
Last War: Survival is a mobile strategy game set in a post-apocalyptic world filled with zombies, military conflict, and alliance-based warfare. Players build bases, form alliances, and fight to survive in a world where tactics and teamwork are everything.
KPI’s
🔻Video Ad Engagement and View-Through Rates 🔻Installs and User Acquisition in Germany & EU Markets 🔻Ad asset deliverables 🔻CPI Performance Across Creatives 🔻Brand Lift and Localised Awareness
THE PERFORMANCE
The Knossi campaign delivered outstanding results, rapidly boosting Last War: Survival’s visibility and installs in Germany and surrounding EU markets.
The 20 video ads performed exceptionally across paid media channels, achieving high CTRs and strong CPI efficiency.
Knossi’s audience responded enthusiastically, with the campaign contributing to significant growth in the region and helping solidify Last War: Survival as a rising force in the mobile strategy genre across Europe.
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