The Brief:
First Fun tasked us with creating a high-impact celebrity campaign to boost Last War: Survival’s visibility and user acquisition amogst Chinese-speaking audiences worldwide. Our responsibility was to manage the entire process and ensure a seamless execution that met both creative and logistical goals.
About The Game
Last War: Survival is a global mobile strategy game featuring alliance-based gameplay, zombie battles, and complex survivor interactions. The game requires both tactical thinking and social collaboration to succeed, appealing to a highly engaged player base worldwide.
KPI’s
🔻Global reach among Chinese-speaking audiences 🔻Engagement with ad creatives (video views, CTR) 🔻New user installs driven by the campaign 🔻Campaign delivery across multiple media channels 🔻Timely completion of all production milestones
THE PERFORMANCE
The campaign achieved significant global reach and engagement, resonating strongly with audiences in key markets.
By managing the project end-to-end, we ensured a smooth production process, high-quality deliverables, and an effective launch that amplified Last War: Survival’s visibility and drove user acquisition worldwide.
Evolve Media excels in business negotiations, swiftly resolving complex cases while ensuring clear communication and professional insights.
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